In 2015, following the infamous South Hampton rosé shortage, Josh Ostrovsky, a.k.a. “The Fat Jew,” and Tanner and David Oliver Cohen, founders of “White Girl Problems,” launched Swish Beverages with their first product, White Girl Rosé: a bright and refreshing rosé targeted to a new culture of wine drinkers who just want to have fun. In 2016, the team launched BABE. In 2019, supermodel Emily Ratajkowski became BABE’s official Chief of Taste.
*Sold in stores and local distributors